So, you’ve built a Facebook presence for your company or organization, you’ve added tons of fans, and now you wonder, what’s next? Sure, you use your Facebook page to share the latest news about your company and to reach out to new customers, but most of the time your page just sits there. Look at some of the big Facebook pages, what do they have going for them that you do not? The answer is interactivity. The best Facebook pages are those that have posts, likes and especially comments from the fans. Therefore, if nothing exciting is going on, here are some ideas, fun and practical, for posts you can make to get your fans talking back.
This is one of the best ways to build suspense and excitement about your product or service. Give your fans a taste of what is coming up, without completely giving it away. Similar to a movie trailer or promo spot for a television show, pique their interest.
Use your Facebook posts to give your fans a little insight into who you are as a person. People want to relate to the products and services they use, and if they learn more about the person behind the page, they will feel that connection with you.
Find jokes, comics or puns related to your company or industry. Generally if people bother to “like” your page, they at least have a passing interest in the field you’re involved with. This may take a bit of effort on your part, but find posts to make your fans smile.
Along the same lines, share useful and fun links with your fans. You do not want to bombard them with hundreds of messages like this, but if you find a useful app, page or even an amazing video, do not be afraid to share it with your fans.
This is especially useful for Facebook app pages, but can be adapted for nearly any page. Challenge your fans to beat a high score, discover new content or add something to your page. People naturally want to prove themselves and a challenge is sure to appeal to those with a competitive side.
You do not have to offer anything major, but hold a drawing, ask a trivia question or any otherwise host a contest for your fans. Just giving away a T-shirt with your logo or a credit for your services will encourage your fans to jump in and participate.
Very few companies actually solicit advice from their customer base, and this is a shame. Ask your customers what you can do better, what products or services they are looking for or anything else on which you want input.
Take time to wish your customers and fans a happy holiday. You don’t have to limit yourself to the more typical holidays. Wish your fans a happy Chinese New Year, Cinco De Mayo or even “Talk Like a Pirate Day.”
Another way to prove yourself as a “real” person instead of just a faceless corporation is to give your fans an insight into the company. Take some pictures of you and your staff at work or play and share these with your fans.
This is one you want to be careful with, you likely want to avoid strong political leanings, but mentioning current events is always a great way to get people talking; everyone has an opinion.
These are just a few of the types of posts you can make that will get your fans interacting on your Facebook fan page. If your page is more interactive, not only will your current fans be more likely to come back and check out what’s new, they may share your posts on their own feed, which will lead new fans directly to your page. Take the time to make regular posts on your Facebook page so it does not become stagnant, and you are certain to reap the benefits of a larger and more active fan base.