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Friday, 6 January 2012

A Quick Look At “Facebook Deals”

If you are a fan at all of daily deal sites like Groupon and Livingsocial, Facebook is about to have complete control over where you eat and where you shop. Last November, Facebook unveiled their mobile “check-in deals” program and in April a site-wide version of their deals program was unleashed on 5 US cities.

Check-In Deals

With Facebook’s Check-In service already being used by millions of mobile users, businesses have been able to offer Facebook users daily deals since last November. Through “places” on your mobile Facebook app you can be notified when a deal is nearby.

And here is a facebook video teaching you exactly how to find a deal on your smart phone:

Since November, Facebook’s group deals program which is comparable to Groupon and Living Social, has been unleashed on Atlanta, Austin, Dallas, San Diego and San Francisco. Facebook has a distinct advantage over its competitors due to the fact that they are Facebook, meaning they already have nearly 700 million people to offer their service to. Not to mention, they already have a boatload of advertisers waiting to compete for the best deal in town. These advertisers already know what you like to eat, what music you listen to, and your favorite brands. Well you get the idea. If Facebook can execute this feature well, Groupon and Livingsocial might as well be roadkill.

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